Shows a bus stop ad of the Chicago based construction company, Redmond Construction Corp. (RCC).  the ad includes a black and white image and “Building on Relationships” in a red bold san-serif typeface.
tasked with creating a visual identity that expresses an evolved role for the general contractor - one that embraces collaboration with architects & clients
This image includes mockups of the brochure created for RCC’s 2016 projects. The project featured is Pinterest Chicago office.
This shows different aspects of the logo. Including colors and grid used to create it. The image also explains that when the logo gets smaller, the text will become illegible, which is fine - because they transform into supporting graphics that maintain the graphical nature of RCC’s brand.
This shows a mockup of a semi-truck with RCC’s branding.
The left side of this image explains how to use the layout lines that distinguish the RCC brand, and resonate with architecture blueprints. The right side of this image is a mockup of an image that shows RCC’s email signature, and business card.
This image shows the branded (predominantly red and white) stationery at a glance. Including: envelopes, letterhead, business cards, blueprint roll, brochure, email signature, and folder.

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