Arlington Pavement Pros

This image Arlingon Pavement Pros (APP) flyer on a street post, which shows off their new visual identity and brand messaging. "Your crack's showing? Call the pros."
tasked with developing a visual identity and brand tone that's continually relevant... and didn't take much maintenance
This shows their logo and colors. Colors include high contrast is black and yellow. Their logo plays with the "A" in their name, and includes a vanishing road across the arch in the "A"
This is a mock up of APP's main brand messaging in a subway. Solid black letterforms on bright yellow with a faint image of a cracked parking lot. The ad reads: “Hey! Your crack’s showing? Call the pros.”
This image shows the brand at a glance. Including front and back sell sheets, door hanger, illustrations of services, email signature, and business cards.
This is a how the brand looks on a yard sign … which is the most common form of marketing APP does.
This shows the brand stationery, including business cards, letterhead, and envelope.

more work...

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